EB Realty Management hires Steinberg of CBRE as representative

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Philadelphia, PA — CBRE, Inc. (CBRE) has been hired by EB Realty Management (EB Realty) as the retail representative for a series of developments along North Broad St. Larry Steinberg, senior vice president with CBRE, will seek tenants for over 35,000 s/f of retail space within redevelopment projects at The Divine Lorraine, The Met Opera House, The Studebaker Building, and the Mural Lofts. This is part of a long-term revival plan for North Broad, helped in part by a $15 million grant from Philadelphia Parks and Recreation.“This is an exciting opportunity for the City of Philadelphia,” said Steinberg. “North Broad is poised for a retail revitalization, and the investment by the City and the positive response from developers is a great indication of the bright days ahead for this corridor of the city.”EB Realty, under the direction of founder Eric Blumenfeld, has been the most active developer investing in North Broad, successfully delivering residential and commercial development projects such as the mixed-use conversion of 640 N. Broad which includes Marc Vetri’s popular Osteria restaurant on the ground floor and high-end apartments above. For this next phase of redevelopment ventures, EB Realty has partnered with Billy Procida of Procida Funding who has committed over $50 million to North Broad’s revival. “We hired CBRE because they share our vision for North Broad,” said Blumenfeld. “We believe a second Golden Age is unfolding here, and Larry Steinberg and his team can deliver exciting retail tenants to our projects.”

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