RIDGEWOOD, NJ — The Poskanzer Skott Architects-designed lobby at 50 Harrison St. in Hoboken, NJ, illustrates the potential to rebrand older buildings with light, bright environments that appeal to a new generation of office space users. The lobby serves as a critical marketing tool in today's highly competitive office market. And when it comes to older buildings – even those dating back three (or more) decades – revitalizing entries with contemporary materials, updated colors and new lighting can make all the difference when it comes to winning tenants. PSA has a long and successful track record of creating lobby redesigns that make great first impressions and distinguish client properties.