MSC Retail and Samuels & Co. bring family attraction to Plymouth Meeting Mall

Plymouth Meeting, PA — MSC Retail, along with Samuels & Company, Inc., jointly announced a lease transaction with LEGOLAND Discovery Center, an indoor family attraction concept developed by Merlin Entertainments plc (Merlin), at Plymouth Meeting Mall in Plymouth Meeting. The new location will occupy 33,000 s/f at the mall, where construction will begin in summer 2016 with a grand opening projected for Spring 2017. LEGOLAND Discovery Centers offer creative recreational activities derived from the traditional LEGO products, suited for children ages 3 to 10. The Plymouth Meeting location, like other LEGOLAND Discovery Centers, will include an original MINILAND exhibit which will be a unique display of the iconic landmarks in downtown Philadelphia. “As the only LEGOLAND Discovery Center in the region, it was very important to select a location that had exceptional accessibility to major highways and growing suburban markets, situated within an attractive leisure lifestyle environment,” said Michael Salove, president and CEO of MSC Retail. Salove and Dana Zamparelli, retail guru at MSC Retail, are the exclusive leasing specialists in the Greater Philadelphia Region for Merlin’s national advisor, Samuels & Company, Inc. “LEGOLAND Discovery Center will stimulate Philadelphia’s growing experiential retail market, especially at Plymouth Meeting Mall, offering a new opportunity for family fun and learning, as they have done elsewhere,” said Howard Samuels, president of Samuels & Company, Inc. LEGOLAND Discovery Center will join a variety of retailers, including Macy’s, Orvis, J. Crew Factory, AMC Theatres, Dave & Buster’s, Whole Foods Market, and California Pizza Kitchen at Plymouth Meeting Mall, which is owned and operated by Pennsylvania Real Estate Investment Trust. n

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