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Blink Fitness opens at Paramount Assets’ 600 Central Ave., East Orange



EAST ORANGE, NJ — The opening of a new Blink Fitness location at 600 Central Ave. in East Orange signaled a notable step forward for a mixed-use redevelopment underway in the heart of the city’s up-and-coming Transit Village District. Paramount Assets purchased the 50,000 s/f property in 2016 with plans to adapt the asset from retail/office to retail/multifamily use. “Great things are happening in the Central Avenue commercial district,” said Paramount Assets’ Richard Dunn, senior vice president. “Our firm has been involved in East Orange for many years, and we are watching with anticipation as this neighborhood experiences more and more redevelopment – much of it geared to introduce luxury rental apartments. This new inventory is attracting residents looking to take advantage of what is becoming a trendy, mass-transit-accessible, walkable downtown.” East Orange Mayor Ted R. Green attended a formal Blink Fitness ribbon-cutting event at 600 Central Ave. “The opening of Blink Fitness along this stretch of one of our busiest commercial areas marks a key turning point in the progress of not just Central Avenue, but our Transit Village and our entire city,” he noted. “We are especially excited for projects like these that creatively breathe new life into our classic and historic spaces. ”


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