Gacek Design Group is laser focused on the transformation we see in Design, particularly as it relates to our clients in the housing industry. The shifts in demographic trends have positively impacted multifamily housing with Millennials continuing to play a prominent role in renting. And as Baby Boomers enter the rental market, it can be challenging to determine the right housing/amenities that resonate with the lifestyles of both target markets. How do you accomplish this? There are many white papers, research, and point of views on how to appeal to this group that we call Renters by Choice. They do have a number of characteristics in common. The one thing we know for sure is that this new target market has forced many developers to think outside the box, and to concentrate on making a connection with their audience in differing ways.