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  • By Richard Birdoff, RD Management

Developing go-to destinations for the modern shopper

Throughout the years, shopping center owners have had to overcome various changes in consumer shopping habits and interests from the first-ever online purchase and the discovery of subscription services to the explosion of the health and wellness culture. In order to stay ahead of the curve, shopping center owners and developers have to remain flexible and ready to react to these evolving trends. One way that retail owners have been able to capture and retain today’s shoppers is through the development of lifestyle centers, which include a mix of retail, residential, and office uses, creating a well-balanced customer experience. RD Management’s projects that are currently in the planning stages of redevelopment that are located outside of the Mid-Atlantic region are in North Fort Myers and Orlando, Florida; St. Paul, Minnesota; Billerica, Massachusetts; Muskegon, Michigan; and Austin, Texas. Within the Mid-Atlantic region, The Shoppes and Residences at Renaissance Square, Waterview Marketplace, Harbor View Marketplace, and Milford Crossing are leading examples of shopping centers that are successfully capitalizing on the wants and needs of the modern shopper and garnering exceptional foot traffic and leasing interest as a result. Here’s what’s going on at these centers this fall.

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