In-store experiences on the rise - Part 2
Deck the malls because ‘tis the shopping season that is set to be even more spectacular than the last. As colorful lights line the streets and stores are crowded with s h o p p e r s , NYC is one of the world's best places to be during this time of the year. On Fifth Ave., Nike's newest location launched at 650 Fifth Ave.; Nike House of Innovation 000 and it is a retail revolution for athletics. The first floor, called the Nike Arena, is built like a soundstage. Customers will find a selection of customizable, exclusive product that will rotate every two weeks. Sneakers styles will be exclusive to this location and visitors will be able to personalize almost every aspect of their purchase, from the dye to the laces to the swoosh. Recognized skincare expert Joanna Vargas debuted her cutting edge spa at 501 Fifth Ave. On 57th St., Chanel’s jaw dropping flagship store was revealed, spanning five floors, crowning it the largest Chanel store in the United States, 15 E. 57th St.. Every category is available, from fine jewelry and ready-to-wear to leather goods and beauty products. For VIP customers, there's a special area with what the brand calls a "residential feel" tucked away on the fifth floor. A few doors down find the interactive seasonal pop-up Le Rouge Chanel at 5 E. 57th St. selling limited-edition gifts like No. 5 perfume in a red Baccaratcrystal bottle – a collector’s item as only fifty five were made.