Women in Business: Janet Bortz
Tell us how and when you began your career in the profession you are in: 22 years ago I changed careers, moving from product marketing to real estate. After working two years in real estate development, I joined The Kislak Company, Inc., a commercial real estate brokerage firm specializing in investment real estate, as a sales associate and was promoted to a vice president in 2006 and then a senior vice president in 2019. Since then I have continued to rank as a top producer. Why did you choose the field/profession you are in today? After working in the corporate sector for over 10 years I wanted to move to a more entrepreneurial environment with more independence and higher income potential What was your greatest professional accomplishment in 2019? I sold a 192-unit, value-add multifamily property in the Hudson Valley (NY) with a challenging ownership structure and differed maintenance. It was an excellent deal for my buyer at 7 cap with 100% occupancy. What impact has social media/networking had on your business? Excellent. The client reach is extensive and immediate and facilitates all aspects of the transaction from listing to closing. The ability to use digital as well as conventional marketing serves my clients with a larger and qualified buyer pool.