From Transactional to Strategic
When the calendar flips from one year to the next, many of us are inclined – personally and professionally – to take stock. How did we do during the past dozen months? What are our prospects for the coming year? But when assessing the commercial real estate field, there’s a further complication to consider. Our industry is changing – transforming might be more accurate – to a degree that makes the conventional practices of counting numbers and studying projections seem decidedly outdated. Because, as we move into 2020, commercial real estate has become far less transactional. Increasingly, we’re a sector in which strategic thinking determines who succeeds.