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Eli Herskowitz's Path to Success in Multifamily Brokerage

Eli Herskowitz

Mercer County / South Jersey Market Specialist

Gebroe-Hammer Associates

Years with Firm: 10+

Years in Field: 12

Organizations: NJAA, NJPOA, NMHA, NAA & NPOA

For as long as Eli Herskowitz can remember, real estate has been present in virtually every facet of his life. After all, it is the “family business.”

“I grew up in a home where I constantly absorbed the responsibility and commitment required to successfully bring a real estate project and transaction from concept to fruition,” said the Mercer County/South Jersey market specialist, who credits his father with encouraging him to pursue a multifamily investment brokerage career.

“My father and grandfather operated a land development, construction and management business and urged me to merge my analytical and people skills with my real estate DNA,” he added. “And, if I was going to pursue this career path, they insisted I learn it the right way: as a trainee in an established mentorship program, from the ground up, with the ‘best names in the industry’ at Gebroe-Hammer Associates.”

Fast forward 10 years and Herskowitz is now spearheading the firm’s transaction activity within the Mercer County submarket while representing client interests throughout the entire New Jersey, New York State and Philadelphia MSA corridor. His clients include multifamily property owners and investors that are private individuals and family offices as well as private equity firms and institutional investors.

Since joining Gebroe-Hammer, Herskowitz has been involved in multifamily transactions that run the full spectrum, from traditional to complex sales. Subscribing to the philosophy that no deal is too small, Herskowitz counts a recent $1.1M trade that took 27 months from contract to close among one of his greatest professional accomplishments.

“The deal involved 18 units in New Jersey’s Salem County and a number of challenges that needed to be overcome. Among these was a serious environmental issue and the ever-rising interest-rate environment of 2022,” he explained. “Regardless of what came up – and there were a lot of unanticipated scenarios – it fueled my commitment to both the seller and the buyer to bring this deal to the closing table, which we did.”

According to Herskowitz, forging connections is key to long-term success in the brokerage business. “When there are issues related to a deal, I feel there’s no better way for working through these challenges than sitting down with clients for a meal,” he said.

This same practice extends to his family. When at home, Herskowitz looks forward to spending quality time with his family by helping to prepare meals. “Just like in business, in everyday life there is nothing like breaking bread to bring people together,” he said.

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