MILLVILLE, NJ — Irgang Group announced signings of new leases at Union Lake Crossing in Millville.
Bath & Body Works is relocating to a 4,400 s/f space, with Mario Brunelli and Chelsea Reizner of R.J. Brunelli & Co. representing the landlord, and Adam Rosenfarb of MSC representing the tenant.
AAA South Jersey signed a lease for a 1,945 s/f endcap unit, moving from a 1,500 s/f space that will become Jersey Mike’s, with Brunelli and Reizner representing both parties. Jersey Mike’s was represented by Jarrad Coletta of Coletta Commercial.
Meanwhile, in the latest store opening at Union Lake, Rally House is expected to make its Cumberland County debut in August. The fast-growing chain featuring licensed gear from pro and college teams occupies the 7,500-square-foot former Marburn Curtains space.
Rally House’s entry into the market follows the late-May debut of Skechers in the 7,500-square-foot former Dressbarn space. The store was also the footwear chain’s first in the county.
Inspira Health is expected to open on September 10 in a 9,127-square-foot endcap space previously occupied by Pier 1. The medical office will offer a wide range of services from primary and specialty practitioners.
The largest of Union Lake’s newcomers, Old Navy, anticipates a fall opening in a 15,000-square-foot space that occupies the remaining portion of the property’s former Dick’s store.
Additionally, Poke Bros. is expected to begin construction on its 1,000-square-foot Union Lake restaurant in the fall. The chain offers customized Hawaiian-style bowls with diced raw fish, rice, various toppings and sauces Poke Bros. will adjoin the previously opened Crumbl Cookies in a subdivided space that previously housed a 2,400-square-foot Geico office.
Serving the greater Millville-Vineland market, Union Lake Crossing is anchored by ShopRite, Kohl’s/Sephora and shadow anchor Target. In addition to the Fun City indoor amusement park (which debuted in January 2024), sub-anchors include Ross Dress For Less, PetSmart, Staples, and Boot Barn. Other notable tenants include Famous Footwear, Party City, Five Below, Buffalo Wild Wings, Sonic, Moe’s Southwest Grill, and Charles Schwab.
“This year’s additions of Fun City, Skechers, Rally House, Inspira, Old Navy, Five Guys, Crumbl, Poke Bros. and now, Bath & Body Works and Jersey Mike’s, underscore our successful efforts to broaden the mix of family apparel, personal care products, food, entertainment and healthcare at Union Lake Crossing,” said Irgang. “The upcoming openings are certain to continue the strong uptick in shopper traffic our tenants have experienced.”
According to Pacer.ai, annual shopper visits at Union Lake have climbed 21% from 4.2 million at the time of Irgang Group’s 2021 acquisition to over 5.1 million today.
Located in the heart of Cumberland County’s regional shopping hub, Union Lake Crossing is situated at the signalized intersection of North 2nd Street (State Highway 47) and Union Lake Boulevard, with easy access to State Highway 55, a major north-south freeway.
The center, which originally opened in 2006, draws from a primary market with 128,621 residents in a 10-mile radius. But with its 73,740-square-foot ShopRite drawing 1.6 million visitors annually, patrons travel from well beyond the primary market. Approximately 23% of the property’s customers come from 10 to 30 miles away—extending the draw to a total market of 961,012 residents.
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