Julie Gralla, Vice President, The Kislak Company, Inc.
Tell us how and when you began your career in the profession you are in:
When I graduated from college, I pursued a career in advertising. After working at one of the top four global advertising agencies, I found that I did not feel fulfilled; I was often sick as the result of working long hours and despite this finance-like atmosphere, I was not making a finance salary. It was then that my mother, Joni Sweetwood, convinced me to shadow her. I had grown up visiting Kislak, where my mother has been the Executive Vice President and one of the top performers year-after-year. Having grown up in the industry, listening to my mom deal with countless hurdles in the business, I was skeptical at first. However, a short time later I went for my real estate license and 10 years later, I’m still here, outperforming myself year after year!
What is your current position?
Why did you choose the field/profession you are in today?
It’s in my blood. After working in advertising, I realized I could apply the skills I had learned in that industry to one where I could make far more money with better hours all while being out of an office and instead, in front of some of the most interesting people in the world.
What was your greatest professional accomplishment in 2020?
The day before lock-down I received a $40M listing in New Jersey. This is the first time this property has ever been on the market since it was built over 20 years ago and despite the pandemic, I was able to garner offers millions higher than the direct offers the seller had received pre-Pandemic.