Levin Management Corp. secures Target at West Orange Plaza, marking a major milestone in ongoing redevelopment

WEST ORANGE, NJ — Target has opened at West Orange Plaza in West Orange, marking the arrival of a long-awaited retailer for the community. Levin Management Corp. (LMC), the shopping center’s leasing agent, said the new store at 235 Prospect Avenue brings expanded shopping options and new employment opportunities to the area.

The new store celebrated its grand opening on Sunday, March 29, marking a milestone in the property’s redevelopment and merchandising efforts and further strengthening West Orange Plaza’s position as a retail destination in Essex County.

The approximately 150,000-square-foot Target is the retailer’s 55th store in New Jersey and one of three it has opened in the state over the past year. The store is expected to employ about 280 team members and offers Drive Up, Order Pickup and same-day delivery through Target Circle 360, with next-day delivery available throughout West Orange. In-store features include a CVS Pharmacy, Starbucks cafe and Target Optical. The store is open daily from 8 a.m. to 11 p.m. 

LMC has also secured new leases with VIO Med Spa, Quickway Japanese Hibachi, Club Pilates and Namkeen Hot Chicken Joint as part of an outparcel development program.

Located just off I-280 at the corner of Eagle Rock and Prospect avenues, West Orange Plaza is a 298,000-square-foot, Whole Foods-anchored shopping center featuring a mix of national and regional retailers, including America’s Best Contacts & Eyeglasses, Chipotle, Jersey Mike’s Subs, Verizon, My Gym and Dogtopia.

The redevelopment vision and planning at West Orange Plaza are a collaborative effort of the center’s joint venture ownership, with LMC’s construction management team serving as owner’s representative for common area improvements, new outparcel development and building renovations.