LMC adds Yurowitz as marketing specialist

NORTH PLAINFIELD, NJ — Levin Management Corporation (LMC) has expanded its busy marketing team with the addition of Hayley Yurowitz as marketing specialist. The appointment comes at a time of strong growth and transaction volume for the vertically integrated, North Plainfield-based commercial real estate services provider.

Yurowitz brings to her new role expertise in all facets of brand development, visual storytelling and strategic content creation. At LMC, she is working alongside Melissa Sievwright, vice president of marketing, with a variety of responsibilities. This includes supporting corporate and property-level marketing initiatives, event coordination, social media and content management, email marketing, graphic design and digital advertising.

Before joining LMC, Yurowitz was a marketing assistant at Urban Edge Properties, where she contributed to upholding and enhancing the company’s brand identity and helped to ensure consistency across all communication channels. She earned a bachelor’s degree in communication from University at Albany, SUNY and a master’s degree in communication and media studies from Rutgers University.

“Along with direct and proven commercial real estate experience, Hayley brings great enthusiasm, creativity and a strong work ethic to our team,” said Sievwright. “Her fresh perspective and collaborative mindset have already brought a new level of momentum to the department, and we are confident her contributions will continue to support our marketing strategies in new and exciting ways.”

LMC’s marketing department plays a critical role in positioning the firm and its leadership as authorities in the commercial real estate industry, and supporting the company’s leasing and property management efforts. The team’s collaborative process is tailored to specific property and client needs, incorporating the production of print and digital materials, social media campaigns and public relations initiatives to help raise brand awareness and get leasing deals done.

The department addition comes at a time of continued growth for LMC, which supports a diversified, retail-focused portfolio of 125 properties totaling more than 16 million square feet in the Northeast and Mid-Atlantic states. The firm achieved near-record leasing activity in 2024, completing more than 1 million square feet in transactional activity.