Meet Colin Reder, the investment sales pro turning ambition and discipline into a standout career

Q&A with Marcus & Millichap’s associate director investments

Colin Reder

Associate Director Investments

Years with company/firm: 6

Years in field: 6

Years in real estate industry: 6

Real estate organizations/affiliations: The Dougherty Team of Marcus & Millichap

What is your most notable project, deal or transaction?

One of my most notable transactions involved brokering a complex multi-tenant asset in a competitive market. The asset was a 133,000 square foot center in Allentown, PA named the Parkway Center. The deal required navigating diverse stakeholder interests and connecting local and regional buyers to the opportunity—ultimately resulting in an outcome that exceeded client expectations.

Who or what has been the strongest influence in your career?

The Dougherty Team’s leadership, Derrick Dougherty, has been the strongest influence on my career. Particularly the mentorship as a seasoned agent and leader, has shaped the way I approach this business—with discipline, resilience, and a client-first mindset.

Tell us how and when you began your career in the profession you are in, about your current position, and why you chose the field/profession you are in today?

I began my career in commercial real estate during college as a co-op while attending Drexel University. I was drawn by the dynamic nature of the industry and the opportunity to blend analytical thinking with relationship-building. Now, as an Associate Director of Investments at Marcus & Millichap, I’m involved in end-to-end deal execution, strategy, and client service—roles I thrive in because of the pace, complexity, and impact of our work.

What challenges and or obstacles do you feel you needed to overcome to become as successful as you are today?

Early in my career, establishing credibility in a field dominated by more experienced professionals was a challenge. I overcame this by being hyper-prepared, consistently showing up, and delivering results that spoke for themselves.

What was the most defining moment for you?

Closing my first major solo deal was a defining moment. It was a culmination of persistence, mentorship, and learning from past near-misses. That deal affirmed my capabilities and set the tone for my career trajectory.

Who do you feel was most influential in your life when choosing this profession?

A college professor who introduced me to real estate finance was pivotal. He opened my eyes to the possibilities within commercial real estate and encouraged me to pursue an internship, which led to my first role.

What outside activities do you enjoy during you free time?

I’m an avid golfer and enjoy staying active with hiking and fishing. I also love trying new restaurants and traveling to new places with my fiancé and family.

What inspiring word of advice would you give to a young executive graduating from college?

Build your reputation on consistency and follow-through. The industry rewards those who show up every day ready to learn, solve problems, and add value—success is a byproduct of persistence and integrity.