Morgan Properties partners with Funnel to elevate resident experience across 100K+ unit portfolio

AI-driven platform selected to modernize leasing and resident services

TAMPA, FL — Funnel, the proven AI-infused multifamily CRM, has announced its newest partner Morgan Properties, one of the largest apartment owners in the United States. Morgan Properties is rolling out Funnel’s award-winning multifamily CRM across its entire portfolio this year.

“We chose Funnel because they were the best partner to support our teams as we improve how we serve residents and enhance the leasing experience,” said Samantha McQuown, SVP of Operations at Morgan Properties. “Using this product is helping us achieve our organizational objectives, and allows our teams to focus on what matters most, our customers.”

Morgan Properties was looking for a technology solution to better support their day-to-day operations as consumer expectations continue to evolve and AI becomes more integrated into business processes. They needed a platform that would integrate well with their existing operations, while helping them adapt to changing customer needs, plus a vendor committed to ongoing support. After piloting Funnel while evaluating other options, and seeing how the platform has helped other large multifamily operators streamline their workflows, the Morgan Properties’ team determined that Funnel was the best tool available today to help execute more efficiently, serve residents more effectively, and stay responsive to evolving market demands.

“We’re excited to partner with the team at Morgan Properties as they set a new bar for how teams engage with renters and deliver exceptional experiences,” said Nikki Hand, chief customer officer of Funnel. “Funnel’s renter-centric architecture future-proofs operations by keeping the resident experience at the center of every workflow, giving Morgan Properties’ teams the tools to deliver consistent, personalized service at scale.”

Funnel is proud to partner with 9 of the top 15 National Multifamily Housing Council (NMHC) owners and managers. Funnel’s track record of steady innovation and implementing customer feedback to continue driving their product offering forward makes them the leading choice for multifamily owners and managers who want to challenge the long-standing status quo industry practices and drive their companies to greater success.