The luxury rental market is a highly competitive environment. Let’s face it, residents expect thoughtful and high-quality amenities and without them it is more difficult to compete. Like most industries, multifamily interiors were modified in order to withstand the challenges due to the pandemic. We now experience a healthy and safe living space to be a necessity. Common spaces are adaptable and flexible. Home is a priority, and in most cases, has to accommodate life, work, and learning. In amenity spaces, a custom residential feel developed with light color tones and neutral finishes. This makes sense since a neutral, monochromatic palette from nature offers a quiet, more calming effect. And as we think about future design, it is important to stay current on new strategies, product offerings and create ways to help differentiate a community.
At Gacek Design Group, we believe the differentiation is being able to connect with the consumer on an emotional level. Research tells us that Millennial and Baby Boomer generations, (who in fact are the most prominent targets for luxury rental developments), are drawn to an experience that is authentic and memorable. So, it's more important than ever to provide a multifamily interior design that reflects their preferences. We center our interior design philosophy on this concept. We call it Experiential Design. This exclusive strategy highlights the following key components: Experiential Design provides an experience that tells a story and has impact. Experiential Design creates a welcoming environment based on research. Experiential Design addresses how consumers wants to live in the space. And, Experiential Design delivers spaces with function and adaptability based on lifestyle.
Consider This. Good Interior Design is Powerful. Great Interior Design is Invisible. This is an interesting statement. Good design can be pretty and aesthetically pleasing. Good design uses standard furniture layouts, and sometimes just places matching furniture pieces in a room. You may not win with good design, since it is not memorable and doesn’t have its own story. On the other hand, great design delivers an experience. When design is invisible, it has made a connection with the consumer on an emotional level.
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