NJ BASE opens in Jersey City for global business expansion

NJEDA, SOSA launch innovation hub

NJEDA and global innovation execution company, SOSA officially cut the ribbon on the New Jersey Business Acceleration and Soft-Landing Ecosystem (NJ BASE).

JERSEY CITY, NJ — The New Jersey Economic Development Authority (NJEDA) and global innovation execution company, SOSA, officially cut the ribbon on the New Jersey Business Acceleration and Soft-Landing Ecosystem (NJ BASE). NJ BASE will serve as a landing pad for international companies looking to establish and scale their operations in the United States, supporting expansion, attracting investment, and creating high-quality jobs in industries vital to New Jersey’s economic future.

Located at 3 Second St., NJ BASE will house 15-20 companies as a first cohort. The class A space, which is in proximity to public transit, is more than 7,200 s/f and includes amenities such as conference facilities and event space.

“The NJEDA is excited to welcome international companies to the Garden State and support their long-term growth in New Jersey,” said NJEDA CEO Evan Weiss. “Through strategic investments in innovation, entrepreneurship, and workforce development, New Jersey continues to strengthen its position as a global destination for business and talent. NJ BASE will provide international entrepreneurs with the resources, partnerships, and support they need to scale their companies, foster collaboration, and contribute to a stronger and more dynamic innovation economy across the state.”

NJ BASE will focus on attracting international companies in industries that are critical to New Jersey’s economy, such as cybersecurity, artificial intelligence, fintech, and other types of innovative technologies and services. The center will allow a business to establish itself in New Jersey, with access to the larger U.S. market, so businesses can then expand, attract investment, and create high-quality, long-term jobs.

“Choose New Jersey is proud to partner with the NJEDA and SOSA in launching NJ BASE,” said Amy Herbold, president and CEO of Choose New Jersey. “As we continue to promote New Jersey globally, NJ BASE expands our capacity to attract high-growth international companies and support their successful entry into the U.S. market. This initiative is a meaningful addition to our innovation ecosystem and further solidifies New Jersey’s standing as a leading destination for global business expansion and investment.”

Operated by SOSA, NJ BASE’s Business Immersion Program will provide free, high-quality co-working space and hands-on support across go-to-market strategy, operations, and financing to international companies, connecting participants to the Garden State’s corporations, investors, and innovation ecosystem partners. Participating companies will benefit from access to tailored mentorship, strategic introductions, and high-impact engagements designed to equip companies with the resources and relationships needed to fuel long-term growth.

New Jersey’s proximity to New York, Philadelphia, Boston and Washington, D.C., combined with access to the Northeast Corridor, Newark Liberty International Airport and Port Newark, makes it a prime U.S. gateway for international business, trade and investment.

“What we opened isn’t just an office space. It’s a commitment to the founders coming here, that they will walk into an operation that’s already done the work of understanding where the real opportunities are. And they will be matched, deliberately and personally, with the people who can turn their work into something meaningful,” said Uzi Scheffer, CEO of SOSA. “I want to thank the NJEDA for the trust and Choose New Jersey for working with us on this project and for the close collaboration.”

“With access to top-tier talent, proximity to world-class cities, and strong state support for innovation, New Jersey is becoming an increasingly attractive destination for international companies looking to grow and expand,” said NJEDA director of International Innovation Andrew H Gross. “The launch of NJ BASE will help attract global leaders in key strategic industries, strengthen New Jersey’s long-term economic competitiveness, create high-quality jobs, and deepen international partnerships.”

“Hudson County is proud to welcome NJ BASE to Jersey City as a powerful new hub for international innovation, entrepreneurship, and economic opportunity. This initiative reinforces our County’s position as a gateway to global business and a leader in attracting cutting-edge industries that create high-quality jobs for our residents,” said Craig Guy, Hudson County executive. “With its strategic location, access to world-class transit, and proximity to New York City, Jersey City is the ideal home for companies to establish and grow their presence in the United States. I commend the New Jersey Economic Development Authority and SOSA for their vision and partnership in bringing this exciting investment to Hudson County.”

“Jersey City is the natural home for NJ BASE. We are New Jersey’s gateway to the global economy, and the home of one of the most diverse, dynamic, and connected business communities in the country. International companies choosing to plant their flag here will find exactly what they need to grow: world-class talent, easy access to the broader Northeast Corridor, and a city government that is genuinely committed to partnering with the innovation economy,” said Jersey City Mayor James Solomon.”