Spotlight on The Kislak Company’s leading women in business: Joni Sweetwood

Joni Sweetwood

Executive VP

Years with company/firm: 29

Years in field: 29

Years in CRE industry: 29

Real estate organizations/affiliations: NJAA

Tell us how and when you began your career in the profession you are in: I fell into commercial real estate brokerage. I had been handling REO (real estate owned) for Midlantic Bank (now PNC) when I was approached by the then President of Kislak. At first, I didn’t like the business. However, over time it became an excellent choice for me.

What is your current position? Executive Vice President.

Why did you choose the field/profession you are in today? I didn’t choose real estate, I fell into it. Even though I didn’t choose the profession, I enjoy it so much that it became my hobby, something I love to do.

What was your most notable project, deal, or transaction in 2025? The sale of The Parc at Summit. This 59-unit garden complex was widely marketed and my long-term client successfully closed the deal.

How do you manage the work/life balance? I am extremely organized and focused. I work hard and play hard. This all comes after my family. Family is always first. Every day I make sure I do something for me though. I exercise daily and keep in close contact with friends and family. This means traveling over the country to see them and additionally, I like to fit in an exotic annual trip.

What impact has social media/networking had on your business? There is no print media. All advertising and communication is online. It is also very important to be a presence on LinkedIn, Traded and other similar sites.

What unique qualities and/or personality do you feel makes you most successful in your profession? I am a happy person and it is often hard to maintain that in this profession. There are some difficult, tough people and tough situations. However, I can dissect and deal with problems. After all these years, I do not take things personally.

What challenges and/or obstacles do you feel you needed to overcome to become as successful as you are today? This is a competitive business and there are a million brokers competing for the same business. Some of them have the edge that they are part of a “national or even international company.” However, this is just a line and not really the advantage they would like you to believe. I know my market better than them and the Owners I have done deal after deal with know that I will get better results. After all these years, these Owners have become my friends, not somebody I’m afraid of.