St. Davids, PA — When Brett Furman, broker-owner of RE/MAX Classic, received the call from RE/MAX International to inform him that he was the #1 agent in his region for the month of August, the news took him by surprise.
“Learning that I came in first out of 3,168 agents in Pennsylvania and Delaware was definitely a shock!” said Furman. “It’s a wonderful reflection from the industry to be recognized in this way.”
To what does Furman attribute his first place status? Taking an already strong marketing platform to the next level was key, with the completion of a year-long project to create a new custom website and the hiring of a social media/SEO guru as well as a public relations company that has helped him further his reach.
“Keeping up with the times when it comes to marketing really pays off,” said Furman. “With social media and the power of the internet, there’s so much more I can do for my clients. Placing marketing locally as well as more widely in the region just increases the strength of my marketing campaign, which means selling my clients’ homes even faster.”
Most recently Furman’s fortified marketing approach brought him a barrage of calls and multiple offers on a $3.25 million listing, which then sold for $100,000 over the asking price in less than 48 hours. His direct mail program has helped several of his recent clients sell homes even before they go to market.