Allentown, PA — Helen Hanna Casey, president and CEO of Howard Hanna Real Estate Services, together with Doug Frederick, broker/owner of The Frederick Group announced that they have partnered through Howard Hanna’s franchise program.
The Howard Hanna franchise program allows franchisees to retain ownership and decision-making locally, while utilizing exclusive Howard Hanna marketing tools such as the 100% Money Back Guarantee and nationally acclaimed training and learning programs for sales associates, bringing more buyers and sellers together in successful transactions.
This affiliation increases Howard Hanna’s presence in its home state, growing the company’s footprint into the Lehigh Valley for the first time.
“To be the consumer’s choice in the Lehigh Valley and Eastern Pennsylvania is our goal,” said President and CEO Helen Hanna Casey. “We are very proud to welcome Doug and his team of professional sales associates, who have helped thousands of Lehigh Valley buyers and sellers over the years, to the Howard Hanna family. Together we will do great things and carry on the reputation of excellence The Frederick Group has established.”
Like The Frederick Group, Howard Hanna is family owned and operated. Both companies’ high-quality of customer service can be attributed to the standards set by their founders. Don Frederick began his real estate career in 1960 and opened his first office in 1969. The company was initially established on farm, land and commercial sales. In the 1970s The Frederick Group expanded into the residential market.
Howard Hanna has been helping people feel at home since 1957, when the real estate company was founded by Howard and Anne Hanna in Pittsburgh with one office. Through both organic growth and mergers/acquisitions, the company is now the 3rd largest real estate company in the United States with 270 offices throughout Pennsylvania, Ohio, New York, Michigan, Virginia, North Carolina, West Virginia and Maryland and more than $16 billion in closed sales volume last year. The full-service company provides residential and commercial brokerage, mortgage, insurance, closing and escrow, appraisal, relocation and property management services.
The addition of The Frederick Group continues Howard Hanna’s growth plan in the Eastern United States and pairs the #1 home seller in Pennsylvania with the #1 real estate office in the Lehigh Valley. “The stellar reputation of The Frederick Group makes them the perfect partner for Howard Hanna in the Lehigh Valley and its surrounding areas,” said Tom Schoeller, Sr. Vice President, Howard Hanna Franchising, Mergers & Acquisitions. “Our franchising platform enables real estate companies to tap into our proprietary tools and systems, which provide agents with more opportunities, who in turn can provide better value for home buyers and sellers. Everybody wins.”
Howard Hanna continues to look for strategic partnerships with market leading companies. In July Howard Hanna announced the acquisition of RealtyUSA, the #1 home seller in the state of New York, with 65 offices from Buffalo to Albany.
The Frederick Group will now operate as Howard Hanna The Frederick Group.