As a Marketing Consultant with over almost two decades of experience working with a variety of companies ranging from Fortune 500s to start-ups, I have found that most companies have a lot of good ideas and even more number one priorities. The value a marketing consultant to organizations like this is focus.
Marketing Consultants are typically hired for a purpose and are measured against that objective on a regular basis. The sheer presence of a Marketing Consultant not only holds that person accountable, it holds members of the organization accountable as well. I mean, when it comes down to it, it’s really about accountability after all, isn’t it? How many times have you assigned a project only to find out that that person responsible for the project was redirected to something else, was given five other projects since then, or was unable to get the momentum they needed to get it off the ground?