Retailers are gearing up for a “green” holiday season, according to Levin Management Corporation (LMC). The North Plainfield-based commercial real estate services firm released the findings of its annual Pre-Holiday Retail Sentiment Survey, and expectations are high, according to Matthew Harding, president.
In fact, 87.1% of survey respondents – store managers from within LMC’s 15 million-square-foot, retail-focused portfolio – anticipate their holiday sales will meet or exceed last season. That is the highest percentage in the history of the LMC poll and compares to a trailing four-year average of 80.2% .
“The holiday season is such an important selling period for retailers, and our tenants traditionally express optimism heading in,” Harding said. “But this year is exceptional and very good news for businesses that generate a large part of their annual revenue during the last two months of the year.”