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  • Writer's pictureMAREJ

Kushner breaks ground on lower broadway mixed-use development



LONG BRANCH, NJ — Kushner officially broke ground on a transformative $130 million mixed-use residential and retail development in Long Branch. The project is poised to infuse new vitality into the city’s Lower Broadway corridor, delivering 299 designer rental residences and upscale amenities, along with a highly anticipated SuperFresh grocery market and neighborhood café.

The long-awaited venture is set to be a lynchpin in connecting Lower Broadway to the city’s active beachfront, integrating with Kushner’s Pier Village oceanfront community including the Wave Resort & Spa.

Principals of Kushner hosted Long Branch Mayor John Pallone, Senator Vin Gopal (D-Monmouth), fellow council members, and other local dignitaries to mark the commencement of the multifaceted project.

Laurent Morali, CEO of Kushner, emphasized, “Long Branch has always represented a long-term investment for us. This new project reinforces our overarching vision of establishing a thriving year-round destination by introducing premium residential, retail, and neighborhood services that support the community throughout every season.”

Located at 118-119 Broadway and expertly designed by Minno + Wasko Architects and Planners, the development will comprise two four-story buildings with a mix of studio, one-, two-, and three-bedroom homes. A rich array of upscale lifestyle amenities and social spaces spanning both properties will complement the residences. These include a 1,400 s/f coworking lounge, fitness center, dedicated yoga room, golf simulator, rooftop terraces with ocean views, social lounges, pet spa, kids’ room, grilling stations, fire pits, and an outdoor pool.

Nicole Kushner Meyer, president of Kushner, remarked “This development represents a significant stride in breathing new life into the downtown while underscoring Kushner’s unwavering commitment to the Long Branch community. Our focus extends beyond residential development, aiming to transform this underutilized land into new uses that will serve as an extension of Pier Village, including a supermarket catering to the year-round community.”

Although efforts to revitalize Lower Broadway have been in the works for years as part of the City’s Redevelopment Plan, Kushner’s involvement began in September 2022, diligently working with municipal agencies to advance the project.

Michael Sommer, chief development officer of Kushner, expressed excitement, stating, “We’re thrilled to expand our investment in the City of Long Branch and proud to have successfully propelled this critical project forward. The active involvement and guidance from Mayor John Pallone, the City Council, the Planning Board, the City Attorney, and the City Business Administrator were all instrumental, and we look forward to delivering another valuable asset to the community.”

State Sen. Vin Gopal praised the Kushner team for stepping up to revitalize a neighborhood that hasn’t shared in the investments made along the oceanfront.

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