Reliable Forecast: You must be present to win

By Robert Holland, The Kislak Company, Inc.

In today’s world, there are incredible demands on our time and attention. Amazing advances in technology and communications can help us multitask and work from almost anywhere, while processing and producing enormous amounts of information. They can also create distractions and distance, weakening relationships and diverting us from our goals. Early on, Kislak recognized that long-term success requires us to focus, follow through and deliver. Whatever opportunities and challenges the new year brings, we predict the old cliché will remain true: You must be present to win.

Since 1906, Kislak professionals have been knocking on doors, making personal calls and in-person visits that build trust and lead to solid relationships. This work ethic continued to serve Kislak and our clients well in 2025. It was a strong year and among our best by every measure – including sales volume and the number of closed transactions. We closed 103 sales for $621 million and 37 leases with rents totaling $13 million, which represents a 22% increase over 2024.

According to CoStar and their entry of 2025 multifamily sales in the Northern New Jersey MSA, Kislak was the #1 buyer broker and #3 seller broker. Among the highlights are a $90,000,000 10-property Union County portfolio that was among the largest multifamily sales in New Jersey in 2025; the $20,000,000 exclusive sale of 70 Central Lofts, which represents the highest price per unit achieved for a 10-plus unit multifamily property in Jersey City since 2021; and the $22,150,000 exclusive sale of The Parc at Summit – the largest multifamily sale in terms of price and price per unit in Union County since 2022 and the largest multifamily sale in Summit in at least 10 years.

As a result of such significant deals, the Kislak team produced impressive transaction statistics in 2025, including 3,500+ multifamily units sold, 500,000+ s/f of commercial properties sold and 130,000+ s/f of commercial space leased.

Multifamily real estate maintains its status as a highly desirable investment. Renting is appealing to people of all ages – from 20-somethings to empty nesters – resulting in strong occupancy and collections. Year after year, the reliable and comparatively low-risk returns of multifamily property draw and keep investors.

Another important facet of Kislak is our commercial sales and leasing division. We are seeing evolving demands for office, warehouse and retail space open up connections with a variety of companies and an increasing number of transactions.

In addition to Kislak’s longtime comprehensive market coverage throughout the northeast, we are expanding our presence in Florida. Many of our northeastern multifamily clients own or want to own in Florida or are part-time residents there, so this venture enables us to enhance our service and offerings.

It is also important to note that our highly skilled administrative, marketing and research professionals provide detailed and timely data and communications needed for sound decision-making.

We pride ourselves on serving as our clients’ eyes and ears, and our salespeople are proactive experts. Regardless of conditions, Kislak is well-positioned to consistently achieve the highest and best prices, and best terms, for our clients. Thanks to Kislak’s exceptional service and our ability to close deals, we have gained the confidence of multiple generations of business families.

We are optimistic the market improvement we saw in 2025 will continue, and we expect activity to be driven by fundamentals, rather than speculation. In this environment, local market knowledge, thoughtful underwriting and strategic advisory services are more valuable than ever. Our 2026 forecast is clear: Kislak – and our clients – will be present for many wins.

Robert Holland joined Kislak in 1984 and became president in 2012. Consistently, among the leading brokers of apartment buildings in central and eastern Pennsylvania, Holland is one of Kislak’s all-time leading salespeople with sales totaling more than $3 billion.