By Lisa Cassidy, ecoImagine
- May 14, 2019
Closing the Loop: How to win at composting while avoiding painful fines at the same time
Did you know that when it comes to winning and losing, the fear of loss is far greater than the joy of winning? In study after study,...
By Lisa Cassidy
- May 7, 2019
Zero Waste Design Guidelines Offer Architects Innovative Building Design Options and Tools
In New York City, the Department of Sanitation (DSNY) exports more than 12,000 tons of waste each day. Because there is no waste storage...
By Lisa Cassidy, ecoImagine
- Jan 9, 2019
How to achieve amazing things five seconds at a time
It’s late December. Most of us are ecstatic about this week long “escape” we are given once a year to “check out” for a while, be with...
By Lisa Cassidy, ecoImagine
- Nov 28, 2018
The future of sustainable housing is here
Twenty years ago, I worked in the energy conservation department of a large New England electric utility. Despite the obvious conflict of...
By Lisa R. Cassidy, ecoImagine
- Nov 2, 2018
Profits and Purpose: How “Doing Good” Can Be a Competitive Advantage
Sustainability. Social consciousness. Upcycling. Pre-cycling. Global warming versus climate change. What does it all really mean and why...
By Lisa Cassidy, ecoImagine
- Oct 12, 2018
6 ways to maximize your next B2B Marketing Campaign
Successful marketing means getting in front of the right audience, with the right message, at the right time. It is a process designed to...
By Lisa Cassidy, ecoImagine
- Sep 6, 2018
Recycling programs = More jobs, higher tax revenues & better living for local communities
As manufacturing activities and jobs continue to be outsourced, communities are struggling to add new, high-paying jobs to boost local...